Originally posted on KFWB 980:
LOS ANGELES (AP) — Be it concert or charity auction, Bruce Springsteen can bring any event to a crescendo.
Springsteen briefly took over auctioneering duties before being honored as MusiCares person of the year Friday night, exhorting the crowd to bid on a signed Fender electric guitar by amping up the deal. The 63-year-old rock ‘n’ roll star moved the bid north from $60,000 by offering a series of sweeteners.
“That’s right, a one-hour guitar lesson with me,” Springsteen shouted. “And a ride in my Harley Davidson sidecar. So dig in, one-percenters.”
That moved the needle past $150,000. He added eight concert tickets and backstage passes with a bonus tour conducted by Springsteen himself. That pushed it to $200,000, but he wasn’t done.
“And a lasagna made by my mother!” he shouted as an in-house camera at the Los Angeles Convention Center cut to his 87-year-old mother Adele Ann Springsteen.
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