Is all media converging?
In recent years, there has been a lot of debate focussed around the decline of printed media. Indeed, there are clear signs that readership and advertising rates have dropped significantly over the last decade, while other media channels such as online or digital have thrived.
While national newspapers appear to suffer most, regional papers seem better at maintaining readership, or at least managing a much slower decline. In the USA, the well-known billionaire Warren Buffett is even investing in newspapers, which should encourage us all to do so the same, given Mr Buffett’s excellent investment record.
An interesting thing is happening though. Virtually every printed publication has got its own web site, and in some instances these sites are of very high standards, in effect a mirror of the printed paper, especially those available on subscription only. The greater availability of mobile devices and bandwidth is enabling online newspaper
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