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Insight 3: A Nose for News

by on May 18, 2013

Integrated Strategic Communication

In today’s world we are inundated by messages everyday.  With the increasing dominance of the Internet and social media, there are more communication mediums available to reach the public than ever before.  This increase in communication channels has given strategic communication professionals many different paths to choose from to reach their publics.  Many choose to utilize multiple paths, and do so very frequently, which has cause a massive saturation of these channels.  As a result, much of the information that is released to the public is ignored, or looked over.

It is more important than ever for strategic communications professionals to fashion their press releases in a way that will increase the likelihood of consumption by the public.  Over the years, public relations professionals and thinkers have compiled some general principles that are necessary in order to create an attention-grabbing press release.  According to Fraser P. Seitel, author of…

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