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McDonald’s Takes on Italian Cuisine, in Italy

by on May 29, 2013

NewsFeed

The much-lauded Mediterranean diet seems a world away from mass-produced fast food, and so eyebrows were naturally raised when McDonald’s signed a deal with one of Italy’s oldest pasta manufacturers.

Arguably the world’s largest burger chain has teamed up with the world’s leading pasta maker Barilla, a 136-year-old firm based in Parma, to collaborate on new creations. To that end, McDonald’s has just launched a $6.30 (4.90 euro) pasta salad described as “a balanced and skillful mix of tuna, tomatoes, peppers, capers and olives, seasoned with a pinch of oregano and salt.”

(WATCHHuge Fast Food: Taste the Madness)

While one Italian newspaper deemed the unlikely union as “the devil and holy water,” according to the Guardian, others in the global food sector have been more positive. “It’s not a bad idea to serve the food everybody eats,” Bob O’Brien, of market research firm NPD Group, told NBC…

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