McDonald’s Takes on Italian Cuisine, in Italy
The much-lauded Mediterranean diet seems a world away from mass-produced fast food, and so eyebrows were naturally raised when McDonald’s signed a deal with one of Italy’s oldest pasta manufacturers.
Arguably the world’s largest burger chain has teamed up with the world’s leading pasta maker Barilla, a 136-year-old firm based in Parma, to collaborate on new creations. To that end, McDonald’s has just launched a $6.30 (4.90 euro) pasta salad described as “a balanced and skillful mix of tuna, tomatoes, peppers, capers and olives, seasoned with a pinch of oregano and salt.”
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While one Italian newspaper deemed the unlikely union as “the devil and holy water,” according to the Guardian, others in the global food sector have been more positive. “It’s not a bad idea to serve the food everybody eats,” Bob O’Brien, of market research firm NPD Group, told NBC…
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